Marketing is a special way of communication between you and your customers. But aside from just wanting them to know you, selling your product or service is actually the end goal of any marketing endeavor.
Gone are the days when marketing outlets are limited to TV, radio or magazine only. Because of a great pool of communication tools available today, reaching out to customers is easier and faster. Sending free text messages is one of these methods in the Philippines.
Free text messages are marketing messages sent directly to customer’s mobile phones. In the Philippines, it has been widely used ever since by mobile service companies. Reality TV shows and talent search allow users to vote for their winner via SMS. Telecommunication companies send promo updates via free texts. Reading a text message containing limited deals and promos is a Filipino norm.
From over 22 million Filipinos that own a mobile phone, chances for marketers to reach their target is always a win. Though Filipinos use their mobile phones differently according to a survey, popping a free text message on their screen contributes to SMS’ 99% open rate.
But what should your customers find in your marketing message? Remember, it is all about words. There are no pictures to tease their curiosity so you have to be careful and cunning.
Tell them who you are or else customers will think you’re message is spam. Because you want your customers to avail your product or service, allow them to know where to go to avail these. You can change the sender name as you create and send your message.
Do no txt spk. Having only limited characters for an SMS, doing txt spk (term used for abbreviations and slangs used in an SMS) might be tempting but remember that it lessens your professionalism.
Be brief and focused. Keep your message simple. Don’t include multiple offers in a single SMS. Include only the details needed like contact numbers, date, and location.
Grab their attention with the right words. Play with your words right. If your message is about a limited offer, emphasize it. Capitalize words such as “OFFER”, “LIMITED”, and “FREE”, if and only if necessary.
You can also use catchy questions on your first sentence to grab your customer’s interest.
End with a call-to-action. Grabbing your customer’s attention at the first part of your message is not the end, it is just a start. Create a strong call-to-action. Tell your customers what you want them to do in a direct and simple but commanding manner. It could be as simple as “Call Now” or “Contact us at…”
Let them feel special. Since you have sent your customers in the Philippines a free text, let them feel that they are part of your “exclusive” promo. In that way, they would feel that you are offering them something you aren’t offering other. Try using phrases like “show this message and claim the reward”.
Add urgency. Give your message immediate value. Add fixed dates on when the promotion will end. Moreover, customers won’t act unless they feel that they’re missing out. Make use of the phrases “Promo runs until” or “Only exclusive at”.
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